Caso de éxito

Ferrer, the first B Corp pharmaceutical company in Spain, faced the need to transform its digital presence to align with its values and improve its positioning in the competitive pharmaceutical market. The main challenges to be addressed were the following:

1. Strengthen the digital identity: Ferrer required a complete redesign of its corporate website, aligned with its commitment to sustainability and social responsibility, as well as its leadership position in the pharmaceutical sector.
2. Improve user experience (UX/UI): The website needed to be innovative, intuitive, and easy to use for its diverse audiences, including healthcare professionals, customers, and partners.
3. SEO optimisation: Ferrer needed advanced SEO optimisation to achieve outstanding search engine rankings, outperforming its competitors in a highly competitive market.
4. Implement advanced analytics: The company sought to integrate web analytics tools to monitor user behaviour and continuously improve website performance.

hiberus was the partner chosen by Ferrer to transform its digital presence. Our digital agency tackled the challenges posed with a holistic approach that included UX/UI, SEO and web analytics:

1. Innovative and Functional Website Design:
   • User-centric UX/UI: The hiberus design team developed an attractive and user-friendly interface, prioritising a fluid and accessible navigation, both on mobile devices and desktop. A modern, functional website was designed that reflected Ferrer's values as a responsible and sustainable company..
   • Intuitive structure: The website was structured in a clear and accessible way, with well-defined sections that make it easy for users to find relevant information about products, innovation and corporate social responsibility.
2. Advanced SEO optimisation::
   • A comprehensive SEO strategy was carried out to improve the visibility of the website in search engines. This included optimisation of relevant content, improvement of URL structure, appropriate use of keywords and a thorough review of metadata to ensure high indexing and ranking.
   • The implementation of SEO best practices helped Ferrer to achieve better visibility in organic results, achieving a higher ranking against competitors in the pharmaceutical sector.
3. Integration of web analytics tools:
   • To improve decision-making, advanced web analytics tools were integrated, allowing Ferrer to analyse user behaviour, optimise content and improve web interaction on an ongoing basis.
   • Detailed reports and dashboards were implemented, providing key insights into campaign effectiveness, user navigation, and web conversion, enabling real-time adjustments to maximise results.
4. Comprehensive and sustainable approach:
   • Throughout the development process, sustainable and accessible design was prioritised, in line with Ferrer's philosophy as a B Corp company, ensuring the website was inclusive and easy to use for all visitors, regardless of their device or need.

With the redesign and optimisation of the corporate website, Ferrer was able to consolidate its digital presence with a modern, intuitive, and SEO-optimized website, aligned with its values as a socially responsible company. The implementation of web analytics tools allowed for more efficient management of the platform, while the focus on user experience ensured visitor satisfaction and smooth navigation.