MarTech

We transform the digital experience for more than 2 million unique users of the Adobe suite.

We implement marketing automation and web personalization to improve the experience of more than 1M customers.

We increased productivity by 25% and migrated their portal to a new Adobe Commerce applying CRO methodology.

We drive your marketing strategy with data

Marketing and technology have become essential allies in the age of digitalization. In an increasingly competitive and dynamic environment, MarTech tools not only enhance the personalization of campaigns, but also maximize business figures. These technological solutions are key to ensuring their success, enabling companies to connect meaningfully with their audience.

At hiberus, we have a specialized data team dedicated to defining, integrating, implementing and developing strategies based on customer data for any type of audience. We help our clients both in the implementation and activation of data thanks to CRM solutions, CDP, Marketing Automation, CRO/CXO testing and web personalization.

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We optimize knowledge about your audiences

We implement the latest technology to gain a better understanding of users, improving the experience of your customers in both offline and online channels.

Customer data

We define strategies and objectives adapted to your business. We study key variables and procedures to improve your data acquisition, qualification and activation strategy.

Consulting

We analyze which technology is best suited for each architecture, taking into account scalability, usage and available data sources.

Integration

We identify the origin and destination for the qualified exploitation of the data, working with standardized ingest and activation solutions and customized integrations.

Implementation

We configure solutions tailored to each client's strategy in each channel where it will operate, depending on the variables and types of audience to be activated.

Continuous improvement

We help our clients to leverage MarTech solutions, exploiting the centralization of customer data, the creation of audience segments and activation in different channels: mail, web, app, offline, among others.

Specialists in customer data strategy

The key to a data project is to define a strategy that allows for a plan of action and evolution based on the centralization, segmentation and activation of audiences.

To this end, we implement technology that guarantees the vision of the unique customer profile, increases automation and knowledge through data.

Customer Relationship Management (CRM)

We devise strategies to increase the loyalty and personalization of each contact. We empower platforms that enable the optimization of your relationship management.

Service Desk: We integrate customer service improvement configurations such as chatbots or external data systems, and define optimization levels and best practices.
Sales Optimization: We define flows and automations and generate sales and loyalty reports for commercial channels.

Go to Business Apps

Customer Data Platform (CDP)

Technology agnostic, we help our clients to find the most appropriate CDP or data centralization solution based on their usage, architecture and data sources. We technically and functionally implement data ingestion and orchestration platforms to obtain unique customer data and detect qualified audiences.

CDP Solution Consulting
CDP Ingest and Implementation
Data governance and modeling
Strategic definition of audience and segmentations

Conversion Rate Optimization (CRO) and web personalization

We analyze user behavior to improve business figures through A/B testing or personalization in the different digital channels (web or app) to improve user interaction and achieve a higher loyalty and conversion rate.

Strategic definition and action plan
Data analysis based on user behavior.
Implementation of A/B testing solutions or web personalization.
CRO methodology for continuous improvement projects.
Data visualization and reporting

Go to CRO

Marketing Automation

We define customized data activation strategies for the most loyal customers in channels such as email, push notifications, SMS, among others. We are experts in Customer Centric strategies, accompanying our clients from start to finish:

Definition of the automation strategy
Data model design and integration
Implementation of marketing automation platforms
Parameterization and configuration of journeys
Analysis, reporting and continuous support

Go to Marketing Automation

We develop your 360° digital strategy

Our focus is to improve acquisition, conversion and loyalty through advanced digital marketing tools.

Therefore, we coordinate our hyper-specialized teams in different areas of digital agency to analyze your business comprehensively and propose solutions tailored to each business model and level of maturity.

Client Data

We create data-driven prospect acquisition and loyalty plans, analyzing their preferences and pain points.

Digital Analytics

We measure the results of your digital ecosystem and perform an analysis to maximize the performance of the strategy and knowledge about the behavior of our audiences and campaigns.

Go to Digital Analytics

Paid Media

We define plans and strategies focused on customer acquisition, service and target audiences through paid campaigns. We analyze which are the optimal media based on your objectives and budget.

Go to Paid Media

Search Engine Optimization

We devise strategies focused on generating visits and qualified traffic in different organic channels. We make visible and optimize your SEO in search engines.

Go to SEO

UX / UI

We analyze and define the strategy focused on user experience and visual design. We also ensure compliance with web accessibility levels.

Go to Digital Experience Design

Web platforms

We design and develop websites, e-commerce and mobile applications tailored to the needs of your business with the best CMS and technologies on the market.

Go to DXP

Technologies

We work with the main MarTech technologies in the market

Inspiring client success stories

Driving the success of leading international companies

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#
THINGS
HAPPEN
HERE

We developed the tourism experience platform for Castilla-La Mancha

We deployed Adobe Experience Manager, Adobe Analytics, and Adobe Target for the region’s digitalization portal, creating a DXP ecosystem to enhance the tourist experience. The results include greater agility and flexibility in content management and real-time analysis of visitor behaviour.

We devised a conversion optimization strategy for Aramón

The Aramon project involves several areas of hiberus, such as eCommerce, Paid, Analytics, UDM, CRO, Marketing Automation and Systems, all collaborating in a coordinated manner. The common goal is to execute an integrated strategy, in which each team works aligned to achieve the main goal: optimize the digital experience and meet our client's expectations.

We built the digital asset management platform for EITB

One of Spain’s leading media groups entrusted hiberus with migrating all its public radio and television portals to Adobe Experience Manager. This initiative aims to attract new audiences, enhance the user experience with real-time content personalization, and optimize the management of all digital assets.

Our track record in enhancing the marketing of our customers

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#WEAREDIFFERENT /

Meet our leaders

“The importance of knowing our audiences, working on segmentation and activation in channels, allows us to achieve significant business figures and a unique and personalized experience for our customers.”

Cristina Fernández

Head of MarTech

“Understanding our customers' behavior through data analytics allows us to identify key patterns, optimize business strategies and deliver personalized experiences that drive loyalty and results.”

Andrés Ogayar

Data Service Manager

Why hiberus

Digital business specialists

For more than 10 years we have been dedicated exclusively to implement and operate portals, e-commerce platforms and customer solutions, currently with a team of more than 300 people dedicated specifically to digital business.

Digital Agency Expertise

We have specialized areas in digital strategy, whose objective is to help organizations get the most out of all their channels.

We have professionals in acquisition, conversion, data, CRM, analytics, among others that make up the entire strategy.

We execute 360° projects

We offer comprehensive solutions both from the technological business point of view to carry out each project in a personalized way.

We understand the situation in all areas of the company (IT, marketing, business, purchasing ...) to accompany and coordinate all teams involved in the business.

Hyper-specialization in each sector

Our experience in all sectors allows us to have a 360° vision of the current needs of each of our clients and to innovate every year.

The goal of converting offline users into digital users has been a challenge that we have achieved by creating experiences and empowering their Stack to lead them to success in their field.