Digital analytics

Migration of environments to Google Analytics 4 with a 98% match on key KPIs, ensuring continuity in measurement.

Creation of a digital office that centralizes the impact of more than 600 web pages, 200 social networks and 55k mailing subscribers.

We implemented Matomo in their app to analyze the actions of more than 1M users.

Driving your business with the power of data

Many entities and digital platforms have large amounts of data, but few manage to make the most of it. We transform data into valuable information for business growth.

Semmántica is our agency specialized in the implementation, measurement and quantitative and qualitative analytics. We help you make the best decisions about your online business, transforming data and statistics about the online behavior of your users into actions and tactics to boost your business.

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We optimize results through knowledge

We not only collect, measure and visualize your data, but we also guide you through its activation.

Digital analytics audit

We review the behavioral flow of your users and detect your shortcomings and advantages.

Digital asset measurement

We translate your business objectives into measurement KPIs with Google Analytics, Adobe or Matomo, among others.

Reporting and data visualization

We design dashboards selecting the most relevant data for you at all times.

Data analysis and CRO

We activate your data and improve the performance of your website or digital product.

Go to CRO

Attribution marketing

We discover which channels contribute to your sales and optimize the distribution of your budget to maximize your results.

Google Analytics 4 Training

We share analytical and measurement knowledge with your teams, always trained by certified professionals.

Paid Media

We implement Paid Media campaigns in the main social networks and digital spaces. We analyze which are the optimal media based on your objectives and budget.

Go to Paid Media

Search Engine Optimization

We are specialists in strategic and technical SEO positioning. We define and implement the best SEO strategy for your business, optimize your platform, segment campaigns based on relevant keywords and measure the results of the project.

Go to SEO

CRO

Following a CRO methodology, we measure and analyze user behavior to propose and improve loyalty ratios and increase the number of interactions and conversion rates.

Go to CRO

Digital Experience Design

We help you grow by studying user behavior and defining audiences, and we conceptualize and design unique experiences to attract and convert users into consumers.

Go to Digital Experience Design

Tools

We work with the main Digital Analytics tools in the market

We are the first and only official Matomo Analytics partner in Spain, and one of seven worldwide.

We design a customized roadmap for your project

At Semmántica, we convert your business objectives into measurable KPIs with a clear roadmap. We define requirements, design a detailed plan and prepare a technical guide to ensure reliable data. We accompany you in the implementation, working with your team or providing you with one, and maximize the value of your new analytics. In addition, we have experience in custom projects, such as a data visualization center for the Barcelona City Council or the definition of global “data” for a sports giant.

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Inspiring client success stories

Driving the success of leading international companies

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THINGS

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We created a digital indicators office for the Barcelona City Hall

More than 600 websites, 200 social media accounts and 550K email subscribers. We visualize in a transversal way the actions of the city council of Barcelona to allow you to evaluate the impact of your campaigns and channels.

We audit the digital environment of Cash Converters

We performed an audit that detected our client's attribution problems, and we were able to perform a structured and tagged measurement in Google Analytics, Google Tag Manager and Google Ads. Now our client can attribute every action on the web and know perfectly its origin and trajectory.

Exporting 5 years of Pronto magazine data

We exported their Google Analytics data for the last 5 years: a history of 49,000 pages and more than 280 million visits.

#WEAREDIFFERENT /

Over 10 years empowering teams with data

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Meet our leaders

"Base your decisions on results and not on opinions. At Semmántica we want every client to truly understand their data."

Álex Costa

Head of Digital Analytics

“We collect and dig deep into our clients' data to design strategies that generate a real impact on their digital performance.”

Luis Erdociain

Analytics Tech Lead at Semmántica

Why Semmántica

We want to see you grow

At Semmántica, your growth is our priority. We don't just manage campaigns; we work to boost your brand in a sustained, profitable and uncontrived way. We adapt to every challenge because we believe that your success is also ours.

Always up to date

The digital environment is moving fast, and we are keeping pace. We are constantly training and using the latest trends, such as AI of course, to anticipate problems and spot opportunities before anyone else.

Involved parties and specialists

You will work with specialists who know what they are doing and act quickly. Our keys are proximity, flexibility and honesty. Our commitment is to deliver exceptional results while maintaining a close and transparent relationship.