We drive your marketing automation strategy with 6 brands in more than 100 countries.
#WE ARE
DIFFERENT
#WE ARE
DIFFERENT
We simplify your marketing processes
At hiberus we elaborate action plans for the management of your customers, implementing automated marketing tools with personalized campaigns in different channels (e-mail, SMS, push notifications, web, WhatsApp, etc). We develop your Marketing Automation plan taking into account your objectives and each business model.
Data model and integration
We facilitate the integration and centralization of data from multiple and heterogeneous sources in a single place, achieving a single consumer profile
Automation strategy
We review the customer journey to improve relationships with your customers and create from there, different flows and communication campaigns.
Implementation of tools
We work on both the integration and configuration of the different solutions.
Audience segmentation
We analyze the databases to extract their maximum potential and typify audiences by elaborating a contact plan.
Creation of journeys and campaigns
We define your buyer persona and develop a content and communication strategy aimed at each segment.
Layout and content creation
Definition and production of key contents or audiovisual resources in the strategy.
Analysis and support
We work on campaign tracking, benchmarking, reporting and KPI dashboards to review results and evolve your strategy.
360° digital strategy
We define the lead generation and qualification plan involving specialists in inbound strategies, CRO, Paid Media and SEO, among others.
Customer loyalty
We create strategies to improve the relationship between the customer and the company throughout the customer journey, working on elements that encourage greater interaction and customer loyalty.
We are partners of the leading CRM and Marketing Automation tools.
Inspiring client success stories
Driving the success of leading international companies
#
THINGS
HAPPEN
HERE
We develop Suavinex's platforms and campaigns
With the implementation of SAP Hybris, we enable international sales and development for the sale of products in packs. We integrate SAP with the pricing and promotions system related to customer typification. In addition, we manage your 360º digital strategy with Marketing Automation, SEO, campaign management, CRO and web analytics tools.
Optimising customer service processes for Mango
We designed a Service Cloud solution tailored to the highest retail standards that integrates with other systems for a complete view of the customer and a more efficient experience.
We are Pronovias’ strategic partner
The global leader in bridal fashion trusts hiberus to develop its appointment booking portal and e-commerce platform by connecting Service Cloud and Marketing Cloud. We optimize, configure, and integrate their website with the tools from the Salesforce digital ecosystem.
Transforming the sale of Aramon ski experiences
We use Travel One Inventory to optimize marketing and multichannel management, integrating with Salesforce and Marketing Automation.
Improving data-driven decision making for Affinity
Through advanced data analytics, we implement a comprehensive Business Intelligence solution that centralises and analyses data from multiple sources, enabling the company to gain a complete and accurate view of its performance and market.
Our track record of connecting our clients with their audiences
Meet our leaders
“Automation is much more than efficiency; it is the key to creating memorable and personalized experiences at every stage of our customer's journey.”
Cristina Fernández
Head of MarTech
“We define, design and implement digital strategies to achieve business objectives and user expectations.”
María Rox
Head of Digital Agency
Why hiberus
Leaders in technology
We are one of the leading technology companies, so we can provide a solution to any of your needs.
Support
We are committed to our clients' projects so you will have continuous communication with our team and you will know at all times in which phase of the project we are.
The latest news from hiberus
FAQ
Automation tools make it possible to create automatic processes that would be costly and complex if done manually.
This, in addition to favoring efficient time management, allows marketing teams to invest their time in what is really important: the generation of marketing and business strategies that generate value both for users or customers and for the company itself.
When we implement marketing automation actions, we are using software so that these actions are activated in an automated way. Thanks to this, we achieve greater efficiency and results, as well as greater control and monitoring over them.
These actions can be planned and executed throughout the customer journey, taking into account all the phases that a person goes through from the moment he/she identifies a need until he/she purchases a product or service to solve it.
Adobe Campaign and Salesforce Marketing Cloud are two key tools in marketing campaign management and automation. But the two have very different origins.
While Salesforce was born as a CRM platform, Adobe Campaign has its roots as technical software for creative professionals.
The differences between Adobe Campaign and Salesforce Marketing Cloud are also related to two fundamental aspects; the data model of each and the CRM system. While in Salesforce we can find more data tables for each type of customer, with Adobe Campaign the data tables are condensed so it simplifies the work process in sending campaigns. Another differential aspect is that Salesforce leads in its CRM technology, but Adobe Campaign has the possibility of creating a CRM system close to Salesforce through the union with Microsoft Dynamics 365.
Although customer relationship management (CRM) and marketing automation software may seem similar, they offer different functions and serve different purposes. And even more effective is when they are used together with a comprehensive digital strategy.
CRM software is primarily used for sales and marketing automation is primarily used for marketing and loyalty.
Integrating CRM and marketing automation will increase your business results and improve the customer experience.
