#WE ARE
DIFFERENT
#WE ARE
DIFFERENT
SEO and GEO: Search and visibility have changed
hiberus Search, your AI-powered SEO company
The AI-driven search revolution has fragmented digital visibility: users no longer rely solely on Google, but also on ChatGPT, Gemini, Perplexity, AI Overviews, and dozens of new generative platforms.
While other solutions are limited to displaying data, Sherlook GEO Services goes further:
We interpret how AI systems perceive your brand and build the strategy to improve your presence across all of them.
Interpretamos cómo las IA perciben tu marca y construimos la estrategia para mejorar tu presencia en todas ellas.
Much more than a tool
Today, 60% of users consult tools like ChatGPT or Gemini before using a traditional search engine. AI systems no longer just recommend information: they shape purchasing decisions, compare products, select brands, and generate summaries where user attention is concentrated.
While other solutions only provide visibility data, Sherlook GEO Services combines technology, strategic consulting, and continuous execution. We don’t just show how you appear — we help you turn that visibility into traffic, reputation, and real business results.
Positioning in AI search engines
How to rank in ChatGPT, Gemini, or Perplexity
- ChatGPT (OpenAI): Engages in fluid user interactions and provides detailed answers.
- Gemini (Google): Generates summaries, answers questions directly, and improves result relevance.
- AI Overview / SGE (Google): Users receive a direct, detailed answer to their query within the search results page itself.
- Perplexity: Clear answers backed by verifiable sources, allowing navigation through multiple referenced links.
- Claude (Anthropic): Returns a Top 10 list of linked sources used to generate its response.
How we do it
AI perception diagnosis
We uncover how AI systems see your brand—from the tone they use when mentioning you to the sources they consult, the quality of those sources, and the sentiment they convey. This initial analysis identifies reputational risks and the first strategic opportunities.
Informational demand exploration
We analyze what questions users ask in your sector, which topics generate the most interest, and which conversations you should be part of. This allows us to design an intent map aligned with business goals, SEO, and AI agents.
AI competitive benchmark
We identify which brands dominate AI-generated answers, what tactics they use, and why they are cited as references. This helps us understand what needs to change to win visibility in your key verticals.
GEO audit and AI strategy
We study your digital ecosystem from the perspective of AI systems. We review indexation, structured data, content, E-E-A-T, internal linking, and external signals to build a strategy that increases your chances of appearing in generative answers.
Why hiberus
Dedicated team
With Sherlook GEO Services, you get a specialized team in SEO and AI engine optimization. Auditors, strategic consultants, and GEO specialists work in a coordinated way to analyze your visibility in traditional search engines and AI-based answer systems—and turn data into real actions.
Extensive experience
Our team brings over 10 years of SEO experience, now applied to a new AI-driven landscape. We have developed our own methodology integrating SEO, GEO, and AI visibility analysis, laying the foundations for customized, results-oriented strategies.
Versatility
We specialize in implementing and optimizing SEO and GEO strategies across multiple CMSs, technology platforms, and industries. We adapt Sherlook to the technical reality of each project, ensuring that search engines and AI systems understand, trust, and cite your content.
AI content specialists
We create and optimize content designed to rank both in search engines and AI-generated answers. We focus on structure, clarity, topical authority, and citability so your brand becomes a trusted source in ChatGPT, Google AI Overviews, and other AI-powered search systems.
Adaptation and ongoing support
Each project includes a GEO + SEO strategy tailored to its business objectives. We provide continuous monitoring with regular AI visibility analysis, progress meetings, and constant adjustments to maximize impact and performance.
Proven results
Our experience delivers real outcomes: projects where we have achieved over 300% growth in organic traffic and more than 200% increases in revenue, applying advanced SEO strategies that now evolve into AI engine optimization with Sherlook.
¿Preparado para convertir tu marca en respuesta de la IA?
FAQ
Appearing in ChatGPT and other AI engines requires working on brand authority, content structure, citability, and external signals. Sherlook GEO Services analyzes how and where AI systems mention your brand and executes targeted improvements to increase your presence as a recommended source.
GEO is the optimization of content and digital presence for AI-based answer engines such as Google AI Overviews or ChatGPT. Unlike traditional SEO, GEO focuses on getting your brand cited, mentioned, and used as a source in AI-generated responses.
To gain visibility in Google AI Overviews, it is essential to optimize content for direct answers, implement structured data, strengthen E-E-A-T, and generate strong external authority signals. Sherlook continuously monitors your presence and executes ongoing actions to improve it.
There are tools that provide visibility data for AI engines, but few turn that data into real actions. Sherlook combines AI visibility analysis with strategic consulting and execution to deliver tangible results.
Traditional SEO aims to generate clicks from organic results, while AI-focused SEO prioritizes mentions, citations, and recommendations within AI-generated answers. Sherlook integrates both approaches into a single, cohesive strategy.
Sherlook analyzes multiple prompts, contexts, and platforms to detect when and how your brand appears in AI-generated responses, identifying clear opportunities for improvement.
How do you optimize content for AI engines?
No. GEO complements SEO. As clicks decrease and users increasingly consume answers directly from AI, GEO becomes essential to maintain brand visibility and relevance.
Beyond traffic, GEO focuses on metrics such as mentions, frequency of appearance, context, sentiment, and role as a source. Sherlook translates these metrics into actionable business decisions.
Yes—especially for brands looking to anticipate declining clicks and build long-term authority. Being present in AI-generated answers means being present at the moment users make decisions.