Experts in Marketing Automation

120

experts in digital businesses

certified professionals

SAP, Adobe and Salesforce partners

360º services

From hiberus Digital we help you to transform your business by using different tools as well as running action plans for the management of your B2C and B2B customers. We create your Marketing Automation plan focused on the user.

Design of data models and integration

Facilitates the integration and centralization of data coming from multiple sources in a single site and consolidate customer’s activities through a unified consumer profile. Omnichannel execution of all connection channels and synchronization of applications with CRM (web, apps, email, SMS…)

Definition of the automatization strategy

Review of the customer journey to deep dive and improve relationships with customers by using integrated marketing tools like: Email Studio, Salesforce CDP, Google Analytics 360 or Integration Studio ...

Parametrization and configuration of Journeys

Definition of buyer person and journeys based on business objectives: strategy, writing and production of contents, One-shot communications, creation of landings from SF Marketing Cloud, loyalty contact plan for each macrosegment…

Analysis, reporting and accompaniment

Usage of benchmarking practices for the analysis of digital strategies followed, tools used and active campaigns. Reporting and revision of results. Definition and creation of KPIs dashbard. Nurturing and scoring actions for the management of leads.

360 Digital Strategy

Definition of the action plan to capture traffic and scheduling of actions through Inbound Marketing, Paid Media and SEO strategies.

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SAP, Salesforce and Adobe partners

We are partners of the leading tools in CRM and Marketing Automation,
such as SAP, Salesforce Marketing Cloud and Adobe Campaign.

Customer-focused strategy

Customer Relationship Management (CRM)

The Customer Relationship Management (CRM) is used to manage and analyse interactions with customers, anticípate needs and desires, optimize profitability, increase sales and customize campaigns for capturing leads (potential customers).

Automatization

It allows us to create a DB to be qualified and activated through processes automatization, achieving more customers and saving costs in the acquisition of new ones.

Conversion to sale

Conversion is the phase after capturing leads. It occurs when the user completes the action marked as a goal on our website, which is usually a purchase, but can also be a download or registration, among others.

Its importance is crucial for the success of digital businesses, since a website that does not obtain conversions is not profitable. Therefore, marketing automation actions must be focused on achieving conversions.

Loyalty

We can create loyalty among our customers by delivering them relevant and appropriate content in every of the stages.

Featured Success Stories

Design and development of B2C and B2B platforms for international sales with SAP Hybris. Integration with SAP and Salesforce Cloud: Service and Marketing Cloud. Development for the sale of products in packs and bundles, as well as integration with the pricing and promotions system related to customer typification. Content strategy and SEO positioning, campaign management, CRO and web analytics.

Digital analytics and marketing automation with Salesforce. Data Collection and data visualization. Data activation with Salesforce Marketing Cloud. Data analysis and CRO. Integration with Hubspot, Sales Cloud and Marketing Cloud.

Migration of the ecommerce platform hosted on Magento to Salesforce Commerce. Redefinition of its digital strategy, enhancement of the user experience and outline of the new SEO acquisition strategy. Development and implementation of Salesforce OMS integrated with Salesforce Service to optimize logistical management and improve real-time data visibility for informed decision-making.

Optimization of customer service processes through the design of a Service Cloud solution adapted to the highest retail standards that integrates with other systems to achieve a complete view of the customer and a more efficient experience. Audience segmentation, marketing automation, content personalization, campaign management and integration with customer data in Marketing Cloud.

Strategic partner of the world leader in the sector. Complete development of the appointment booking portal and ecommerce platform. Implementation of Member Get Member service connecting Service and Marketing Cloud. Optimization and configuration of Salesforce Marketing Cloud and integrations with digital ecosystem tools.

We design unique experiences

Nearshore to Spain and LATAM

As today, the attraction of IT profiles is becoming more and more difficult, many companies rely on nearshoring services to bridge the gap and boost their projects.

hiberus is your perfect partner because of our range of areas of competence and the pool of 3000+ IT deep-skilled professionals.

Why hiberus

Leaders in technology

We are one of the main Spanish IT companies so that we can support you with whatever of your needs.

Specialized team

We have a team of 50+ professionals specialized in inbound and CRM.

Being at your side

We are committed with our customers so that you’ll have continuous communication with our team, being aware which is the status of the project.

Multidisciplinar team

We assign a multidisciplinar team adapted to your needs.

FAQ

What are the benefits of the usage of Marketing Automation tools?

Automation tools allow to create automatic processes that, being done manually would be costly and complex. Besides managing time more efficiently, these tools allow marketing teams to invest their time in what really matters: generation of marketing and business strategies that deliver value for users and customers as for the company itself.

How to apply Marketing Automation in each phase of the funnel?

When we start using marketing automation actions, we are using a software so that these actions are activated automatically. Thanks to that, we’ll achieve more efficiency and results, as well as more control follow-up of the same.

These actions can be scheduled and executed along the customer journey, considering all the phases that a person goes through from their need is identified until the product or services is acquired.

What are the differences between Adobe Campaign and Salesforce Marketing Cloud?

Adobe Campaign and Salesforce Marketing Cloud are two key tools in marketing campaign management and automation. But both have very different origins.

While Salesforce was born focused as a CRM platform, Adobe Campaign has its roots as technical software for creative professionals.

The differences between Adobe Campaign and Salesforce Marketing Cloud are also related to two fundamental aspects; the data model of each and the CRM system. Although in Salesforce we can find more data tables for each type of client, with Adobe Campaign the data tables are condensed, which further simplifies the work process in sending campaigns. Another of the differential aspects is that Salesforce leads in its CRM technology, but Adobe Campaign has the possibility of creating a CRM system close to Salesforce through the union with Microsoft Dynamics 365.

CRM vs. Marketing Automation

Although customer management (CRM) and marketing automation software may seem similar, they offer different functions and serve different purposes. And they are even more effective when used together with a comprehensive digital strategy.

CRM software is primarily used for sales and marketing automation is primarily used for marketing and loyalty.

The integration of CRM and marketing automation will increase the results of your business and improve the customer experience.