{"id":285,"date":"2024-05-22T12:56:09","date_gmt":"2024-05-22T10:56:09","guid":{"rendered":"https:\/\/www.hiberus.com\/en\/blog\/?p=285"},"modified":"2024-10-15T14:02:18","modified_gmt":"2024-10-15T12:02:18","slug":"how-are-we-using-generative-ai-for-images","status":"publish","type":"post","link":"https:\/\/www.hiberus.com\/en\/blog\/how-are-we-using-generative-ai-for-images\/","title":{"rendered":"How are we using generative AI for images?"},"content":{"rendered":"

From the AI and data department of hiberus, we employ generative AI for a wide range of applications<\/strong>, having the privilege of being at the forefront in the implementation and experimentation of emerging technologies. Generative Artificial Intelligence<\/strong> is revolutionizing various industries, especially highlighting its impact in the retail and marketing sector.<\/strong> <\/span><\/p>\n

In this article, I will share how at hiberus we are leveraging generative AI to drive innovations in marketing campaigns, fashion design, and enhancing customer experience through cutting-edge technologies.<\/span>\u00a0<\/span><\/p>\n

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How to generate images using AI<\/h2>\n

1. Automatic generation of creatives for social networks (Advertising banners)<\/span>\u00a0<\/span><\/h3>\n

Recently, at hiberus, we have undertaken one of the most interesting and innovative applications: the use of generative AI for the automatic creation of advertising banners<\/strong> intended to promote the subscription to the Heraldo digital newspaper. This proof of concept has proven to be highly effective and valuable by completely revolutionizing the design and distribution process of creatives on social networks<\/strong> like Instagram, Facebook, and Twitter.<\/span>\u00a0<\/span><\/p>\n

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\"Automatic<\/span><\/p>\n

\"Automatic<\/span><\/p>\n

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The Challenge<\/span>\u00a0<\/span><\/h4>\n

Previously, the creation of advertising banners involved a manual process that required a considerable amount of time and resources<\/strong> from the design team. The need to produce variations of creatives for different platforms and sizes added complexity and delays to the process. Moreover, consistency in style, colors, and typography fonts<\/strong> was a constant challenge due to the variability inherent in manual work.<\/span>\u00a0<\/span><\/p>\n

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The Solution: Automatic Generation of Creatives<\/span>\u00a0<\/span><\/h4>\n

To address these challenges, we developed a web application that uses generative AI to automate the creation of advertising banners<\/strong>. The application allows users to enter a descriptive ticket of the campaign, select specific options for variations in styles, and obtain the creatives as PNG images, all tailored to the specific dimensions, styles, colors, and typography fonts required by Heraldo.<\/span>\u00a0<\/span><\/p>\n

\"Automatic<\/span><\/p>\n

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How it works<\/span>\u00a0<\/span><\/h4>\n

The process begins when the user enters a descriptive ticket of the campaign into the application<\/strong>. This description includes details about the campaign’s message, the target audience, and any style or branding specifications that must be considered.<\/strong> Next, the user selects the specific dimensions for the social media platforms where the campaign will be promoted and adjusts the style options as needed.\u00a0<\/span>\u00a0<\/span><\/p>\n

The AI processes this information and generates a series of advertising banners<\/strong> that are not only visually appealing but also consistent with Heraldo’s brand identity. The generated banners are optimized for each social media platform, ensuring proper display on any device or screen resolution.<\/strong><\/span>\u00a0<\/strong><\/p>\n

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\"Prompt<\/span><\/p>\n

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Results and Benefits<\/span>\u00a0<\/span><\/h4>\n

This use case has multiple benefits:<\/span>\u00a0<\/span><\/p>\n