{"id":68659,"date":"2026-05-06T12:44:30","date_gmt":"2026-05-06T10:44:30","guid":{"rendered":"https:\/\/www.hiberus.com\/crecemos-contigo\/?p=68659"},"modified":"2026-05-06T12:44:30","modified_gmt":"2026-05-06T10:44:30","slug":"clienteling-2-0","status":"publish","type":"post","link":"https:\/\/www.hiberus.com\/crecemos-contigo\/clienteling-2-0\/","title":{"rendered":"Clienteling 2.0: c\u00f3mo potenciar las ventas en el retail\u00a0actual\u00a0con datos, tecnolog\u00eda y experiencia de cliente"},"content":{"rendered":"<p><span data-contrast=\"auto\">El retail est\u00e1 viviendo una transformaci\u00f3n profunda. Los clientes ya no distinguen entre canales f\u00edsicos y digitales y esperan que las marcas los reconozcan y los acompa\u00f1en de forma coherente en cada interacci\u00f3n. En este contexto, el\u00a0<\/span><b><span data-contrast=\"auto\">clienteling 2.0<\/span><\/b><span data-contrast=\"auto\">\u00a0se consolida como una de las estrategias clave para\u00a0<\/span><b><span data-contrast=\"auto\">incrementar ventas, mejorar la fidelizaci\u00f3n y diferenciar la experiencia de cliente<\/span><\/b><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Pero \u00bfqu\u00e9 significa realmente clienteling 2.0 y por qu\u00e9 se ha convertido en una prioridad para las organizaciones retail?<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\"><span data-contrast=\"none\">\u00bfQu\u00e9 es el clienteling 2.0?<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">El clienteling 2.0 es la evoluci\u00f3n digital del clienteling tradicional. Combina el conocimiento del cliente con el uso avanzado de\u00a0<\/span><b><span data-contrast=\"auto\">datos, tecnolog\u00eda y herramientas\u00a0<\/span><\/b><a href=\"https:\/\/www.hiberus.com\/crecemos-contigo\/omnicanalidad\/\"><b><span data-contrast=\"none\">omnicanal<\/span><\/b><\/a><span data-contrast=\"auto\">\u00a0para crear relaciones personalizadas, continuas y medibles.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Mientras que el clienteling cl\u00e1sico se apoyaba en la experiencia individual del vendedor y en informaci\u00f3n poco estructurada, el clienteling 2.0 se basa en una\u00a0<\/span><b><span data-contrast=\"auto\">visi\u00f3n unificada del cliente<\/span><\/b><span data-contrast=\"auto\">, accesible en tiempo real y activable en cualquier punto de contacto: tienda f\u00edsica, ecommerce, atenci\u00f3n remota o canales digitales.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">El objetivo es claro:\u00a0<\/span><b><span data-contrast=\"auto\">poner al cliente en el centro de la estrategia comercial<\/span><\/b><span data-contrast=\"auto\">, ofreciendo experiencias relevantes que aporten valor tanto antes como despu\u00e9s de la venta.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"3\"><strong>Diferencias entre clienteling tradicional y clienteling 2.0\u00a0<\/strong><\/h3>\n<p><span data-contrast=\"auto\">La principal diferencia no es solo tecnol\u00f3gica, sino estrat\u00e9gica:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">El clienteling tradicional estaba limitado al punto de venta y a la memoria del vendedor.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">El clienteling 2.0 integra datos online y offline en plataformas compartidas.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Permite escalar la personalizaci\u00f3n a miles de clientes, sin perder coherencia.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Facilita la medici\u00f3n del impacto real en ventas, recurrencia y valor del cliente.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">En este nuevo modelo, el equipo comercial pasa de gestionar transacciones a\u00a0<\/span><b><span data-contrast=\"auto\">gestionar relaciones de largo plazo<\/span><\/b><span data-contrast=\"auto\">, apoyadas en datos y procesos claros.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"3\"><span data-contrast=\"none\">Personalizaci\u00f3n, dato y experiencia de cliente: un tri\u00e1ngulo inseparable<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">La personalizaci\u00f3n efectiva solo es posible cuando existe una buena gesti\u00f3n del dato. El clienteling 2.0 conecta informaci\u00f3n de comportamiento, compras, preferencias e interacciones para\u00a0<\/span><b><span data-contrast=\"auto\">ofrecer experiencias coherentes en todos los canales<\/span><\/b><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">No se trata \u00fanicamente de recomendar productos, sino de\u00a0<\/span><b><span data-contrast=\"auto\">entender el contexto del cliente y anticipar sus necesidades<\/span><\/b><span data-contrast=\"auto\">, algo cada vez m\u00e1s determinante en la percepci\u00f3n de marca y en la decisi\u00f3n de compra.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\"><strong>\u00bfC\u00f3mo potencia las ventas el clienteling 2.0?\u00a0<\/strong><\/h2>\n<p><span data-contrast=\"auto\">Implementar una estrategia de clienteling 2.0 tiene un impacto directo en los principales indicadores de negocio del retail.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"3\"><span data-contrast=\"none\">Incremento de la conversi\u00f3n y del\u00a0<\/span><a href=\"https:\/\/hiberus.sharepoint.com\/sites\/HiberusSearch-SEO\/Documentos%20compartidos\/0.%20Proyectos\/Web%20Hiberus\/2.%20Contenidos\/2026\/04%20Abril\/Plantillas%20Nuevos%20Art%C3%ADculos\/202604_CrecemosContigo_AIFoundry_Propuesta%20de%20Estructura.docx\"><span data-contrast=\"none\">ticket medio<\/span><\/a><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Cuando los equipos de venta disponen de informaci\u00f3n relevante y actualizada sobre el cliente, pueden realizar recomendaciones m\u00e1s precisas y reducir fricciones en el proceso de compra. Esto se traduce en\u00a0<\/span><b><span data-contrast=\"auto\">mayores tasas de conversi\u00f3n y un aumento del valor medio del carrito<\/span><\/b><span data-contrast=\"auto\">, tanto en entornos f\u00edsicos como digitales.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"3\"><span data-contrast=\"none\">Mejora de la fidelizaci\u00f3n y la recompra<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">El clienteling 2.0 no termina con la venta. El seguimiento personalizado, las comunicaciones uno a uno y las acciones\u00a0postcompra\u00a0refuerzan la relaci\u00f3n con el cliente y fomentan la recompra. En un entorno cada vez m\u00e1s competitivo,\u00a0<\/span><b><span data-contrast=\"auto\">retener clientes resulta tan estrat\u00e9gico como captar nuevos<\/span><\/b><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\"><span data-contrast=\"none\">Tecnolog\u00edas que hacen posible el clienteling 2.0<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Para que el clienteling 2.0 funcione, es imprescindible contar con una base tecnol\u00f3gica bien integrada.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"3\"><span data-contrast=\"none\">CRM, CDP e inteligencia artificial aplicados a ventas<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h3>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a href=\"https:\/\/www.hiberus.com\/crecemos-contigo\/que-es-un-crm-para-que-sirve-y-como-funciona\/\"><b><span data-contrast=\"none\">CRM<\/span><\/b><\/a><span data-contrast=\"auto\">: gestiona la relaci\u00f3n comercial y las interacciones con el cliente.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><a href=\"https:\/\/www.hiberus.com\/crecemos-contigo\/customer-data-platform-que-son-y-que-aportan-a-tu-organizacion\/\"><b><span data-contrast=\"none\">CDP (Customer\u00a0Data\u00a0Platform)<\/span><\/b><\/a><span data-contrast=\"auto\">: unifica datos procedentes de m\u00faltiples canales para construir una visi\u00f3n 360\u00ba del cliente.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><a href=\"https:\/\/www.hiberus.com\/data-ia\/ia\"><b><span data-contrast=\"none\">Inteligencia artificial<\/span><\/b><\/a><span data-contrast=\"auto\">: permite analizar datos, automatizar segmentaciones y activar recomendaciones personalizadas a escala.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Estas tecnolog\u00edas convierten el dato en un activo accionable para los equipos de venta y marketing.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"3\"><span data-contrast=\"none\">Integraci\u00f3n real entre canales f\u00edsicos y digitales<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">El clienteling 2.0 requiere romper los silos entre canales. La experiencia del cliente es \u00fanica, independientemente de d\u00f3nde se produzca la interacci\u00f3n. Por eso, la\u00a0<\/span><b><span data-contrast=\"auto\">integraci\u00f3n omnicanal<\/span><\/b><span data-contrast=\"auto\">\u00a0es un requisito clave para ofrecer continuidad, coherencia y personalizaci\u00f3n en todo el\u00a0customer\u00a0journey.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\"><span data-contrast=\"none\">\u00bfC\u00f3mo implantar una estrategia de clienteling 2.0?<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Aunque cada organizaci\u00f3n parte de una situaci\u00f3n distinta, una estrategia de clienteling 2.0 suele apoyarse en estos pilares:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ol>\n<li aria-setsize=\"-1\" data-leveltext=\"%1.\" data-font=\"\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Definir objetivos claros de negocio y experiencia de cliente.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ol>\n<ol>\n<li aria-setsize=\"-1\" data-leveltext=\"%1.\" data-font=\"\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Unificar y gobernar correctamente los datos de cliente.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ol>\n<ol>\n<li aria-setsize=\"-1\" data-leveltext=\"%1.\" data-font=\"\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Integrar CRM, CDP y canales de venta.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ol>\n<ol>\n<li aria-setsize=\"-1\" data-leveltext=\"%1.\" data-font=\"\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Capacitar a los equipos comerciales para trabajar con dato.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ol>\n<ol>\n<li aria-setsize=\"-1\" data-leveltext=\"%1.\" data-font=\"\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"auto\">Medir, analizar y optimizar continuamente los resultados.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ol>\n<p><span data-contrast=\"auto\">El \u00e9xito no depende solo de la tecnolog\u00eda, sino de la\u00a0<\/span><b><span data-contrast=\"auto\">alineaci\u00f3n entre personas, procesos y sistemas<\/span><\/b><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\"><span data-contrast=\"none\">Impulsa tu estrategia de clienteling 2.0 con hiberus<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">En\u00a0<\/span><b><span data-contrast=\"auto\">hiberus contamos con un equipo de\u00a0<\/span><\/b><a href=\"https:\/\/www.hiberus.com\/sectores\/retail\"><b><span data-contrast=\"none\">expertos en retail<\/span><\/b><\/a><b><span data-contrast=\"auto\">, data y\u00a0customer\u00a0experience<\/span><\/b><span data-contrast=\"auto\">\u00a0que acompa\u00f1a a las organizaciones en el dise\u00f1o e implantaci\u00f3n de estrategias de clienteling 2.0 adaptadas a su realidad.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Ayudamos a integrar datos, plataformas y canales para transformar la relaci\u00f3n con el cliente en un motor real de crecimiento, combinando visi\u00f3n estrat\u00e9gica y ejecuci\u00f3n tecnol\u00f3gica.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u00bfQuieres llevar tu estrategia de ventas un paso m\u00e1s all\u00e1?\u00a0Contacta con nuestro equipo y descubre c\u00f3mo el clienteling 2.0 puede ayudarte a mejorar la experiencia de cliente y potenciar tus resultados comerciales.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">         <div class=\"row\">\n            <div class=\"block-cta-form\" style=\"background-color: #003664;\">\n                <div class=\"content-cta-form\">\n                    <div class=\"text-cta-form\">\n                        <p class=\"title-cta-form\">\u00bfQuieres saber c\u00f3mo usar el clienteling 2.0 para tu negocio?<\/p>\n                        <p>Contacta con nuestro equipo experto<\/p>\n                    <\/div>\n                    <div class=\"form-fields\">\n                        \n<div class=\"wpcf7 no-js\" id=\"wpcf7-f33973-o1\" lang=\"es-ES\" dir=\"ltr\" data-wpcf7-id=\"33973\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/crecemos-contigo\/wp-json\/wp\/v2\/posts\/68659#wpcf7-f33973-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Formulario de contacto\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"33973\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"es_ES\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f33973-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<div id=\"responsive-form\" class=\"clearfix\">\n\t<div class=\"form-row\">\n\t\t<div class=\"column-half\">\n\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"nombre\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Nombre *\" value=\"\" type=\"text\" name=\"nombre\" \/><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<div class=\"column-half\">\n\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"apellido\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Apellido *\" value=\"\" type=\"text\" name=\"apellido\" \/><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"form-row\">\n\t\t<div class=\"column-half\">\n\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"correo\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Correo corporativo *\" value=\"\" type=\"email\" name=\"correo\" \/><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<div class=\"column-half\">\n\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"telf-contacto\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Tel\u00e9fono *\" value=\"\" type=\"tel\" name=\"telf-contacto\" \/><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"form-row\">\n\t\t<div class=\"column-half\">\n\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"compania\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Compa\u00f1ia *\" value=\"\" type=\"text\" name=\"compania\" \/><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"form-row\">\n\t\t<div class=\"column-full\">\n\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"mensaje\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Mensaje *\" name=\"mensaje\"><\/textarea><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"form-row\">\n\t\t<div class=\"column-full color-acceptance\">\n\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"politica\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"politica\" value=\"1\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">He le\u00eddo y acepto la <a href=\"https:\/\/www.hiberus.com\/politica\" target=\"_blank\"><u>Pol\u00edtica de privacidad<\/u><\/a><\/span><\/label><\/span><\/span><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"form-row\">\n\t\t<div class=\"column-full color-acceptance\">\n\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"marketing\"><span class=\"wpcf7-form-control wpcf7-acceptance optional\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"marketing\" value=\"1\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">Me gustar\u00eda recibir comunicaciones de marketing de Hiberus y sobre sus productos, servicios y eventos.<\/span><\/label><\/span><\/span><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"form-row\">\n\t\t<div class=\"column-half\">\n\t\t\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Contacta con nosotros\" \/>\n\t\t\t<\/p>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"form-row\">\n\t\t<div id=\"campos_ocultos\" class=\"hidden\">\n\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"oculto_analitica_new1\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" id=\"oculto_analitica_new1\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"oculto_analitica_new1\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"oculto_analitica_new2\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" id=\"oculto_analitica_new2\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"oculto_analitica_new2\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"oculto_analitica_new3\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" id=\"oculto_analitica_new3\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"oculto_analitica_new3\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"oculto_analitica_new4\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" id=\"oculto_analitica_new4\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"oculto_analitica_new4\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"oculto_analitica_new_p\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" id=\"oculto_analitica_new_p\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"oculto_analitica_new_p\" \/><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<!--end responsive-form--><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El retail est\u00e1 viviendo una transformaci\u00f3n profunda. Los clientes ya no distinguen entre canales f\u00edsicos y digitales y esperan que las marcas&#8230;<\/p>\n","protected":false},"author":455,"featured_media":68660,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_ayudawp_aiss_exclude":false,"footnotes":""},"categories":[11],"tags":[],"class_list":{"0":"post-68659","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-hiberus"},"acf":[],"_links":{"self":[{"href":"https:\/\/www.hiberus.com\/crecemos-contigo\/wp-json\/wp\/v2\/posts\/68659","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hiberus.com\/crecemos-contigo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hiberus.com\/crecemos-contigo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hiberus.com\/crecemos-contigo\/wp-json\/wp\/v2\/users\/455"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hiberus.com\/crecemos-contigo\/wp-json\/wp\/v2\/comments?post=68659"}],"version-history":[{"count":6,"href":"https:\/\/www.hiberus.com\/crecemos-contigo\/wp-json\/wp\/v2\/posts\/68659\/revisions"}],"predecessor-version":[{"id":68669,"href":"https:\/\/www.hiberus.com\/crecemos-contigo\/wp-json\/wp\/v2\/posts\/68659\/revisions\/68669"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hiberus.com\/crecemos-contigo\/wp-json\/wp\/v2\/media\/68660"}],"wp:attachment":[{"href":"https:\/\/www.hiberus.com\/crecemos-contigo\/wp-json\/wp\/v2\/media?parent=68659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hiberus.com\/crecemos-contigo\/wp-json\/wp\/v2\/categories?post=68659"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hiberus.com\/crecemos-contigo\/wp-json\/wp\/v2\/tags?post=68659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}